🧩 The previous onboarding required merchants to manually enter large amounts of business information. This created significant friction, slowed down onboarding, and resulted in drop-off at critical steps.
The core complexity was finding ways to minimize manual input while maintaining compliance requirements and integrating data from an external business registry partner.

🧠 I contributed first as a Product Designer, later transitioning into Product Manager for the onboarding domain. My work spanned UX, validation, and cross-team coordination with internal teams and external service providers.

📌 Key Responsibilities:

• Conducting user research to understand merchant needs and pain points
• Designing UX and UI prototypes for the new onboarding flow
• Running usability tests to validate information clarity and flow efficiency
• Handing over designs and documentation to developers
• As PM, negotiating requirements with internal stakeholders
• Integrating an external business registry to automatically pull verified company data

📈 By reducing the amount of information merchants had to enter manually, the onboarding became faster, clearer, and less error-prone. This led to higher conversion rates from sign-up to activation and shortened the overall time it took merchants to get onboarded and start processing transactions.